Culture Travel
As part of our Inbound Travel services, JTB-TNT is proud to introduce Culture Travel – a collection of unique journeys that allow international travelers to experience Vietnam beyond sightseeing.
Through these curated programs, JTB-TNT brings visitors closer to the country’s rich heritage, authentic traditions, and vibrant local communities, creating genuine cultural connections.
With decades of experience as a trusted Inbound Travel expert, JTB-TNT combines Japanese precision and hospitality (“Omotenashi”) with deep local knowledge, ensuring that every Culture Travel journey is memorable, meaningful, and refined.
Discover Vietnam Culture
Water puppet show
Experience the magic of Vietnam’s heritage with an evening Water Puppet Show, where age‑old tales are brought to life on a shimmering stage of water. Follow the performance with a flavorful local dinner, blending culture and cuisine into an unforgettable night in HCMC.
Tra Que Village and Cam Thanh Coconut River
Drift through the tranquil waterways of Cam Thanh Coconut Forest in a traditional basket boat, where lush palms sway overhead and the gentle rhythm of the water sets the tone for an unforgettable afternoon. From the peaceful countryside, the journey flows into the timeless beauty of Hoi An, where lantern‑lit streets, historic architecture, and the warm glow of evening create a magical atmosphere.
Yen Tu Discovery
Mist‑covered slopes, fragrant pine forests, and sweeping cable‑car views frame sacred treasures — the golden Huệ Quang Tower, blossom‑lined Hoa Yên Pagoda, the Sky Gate’s boundless horizon, the enduring Buddhist Stone, and the towering statue of compassion. A journey where nature and spirituality meet in serene harmony.
Ha Noi discovery
Ancient traditions and modern life harmoniously coexist in Hanoi, the capital city of Vietnam. Culture, leisure, gastronomy: Hanoi offers countless exciting experiences and immerses you into the Vietnamese heritage. Walk through the bustling shopping streets of the famous Old Quarter and enjoy typical Vietnamese cuisine. Make sure to visit the peaceful and enchanting Hoan Kiem Lake and the Ho Chi Minh Complex.
Travel Through Culture, Experience Through Emotion
At JTB-TNT, we believe that Culture Travel is not simply about visiting famous landmarks – it’s about feeling, learning, and living the culture of Vietnam. Each itinerary is designed around three core principles:
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Understand – Learn the stories, history, and traditions behind every destination.
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Feel – Engage your senses through music, art, cuisine, and interaction with locals.
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Live – Participate in cultural experiences such as pottery making, traditional cooking, or joining local festivals.
Our goal is to help travelers not just see Vietnam, but connect with its spirit and people.
Culture Travel – Connecting the World to Vietnam.
At JTB-TNT, we believe that Inbound Travel reaches its full value through cultural immersion.
Culture Travel reflects our dedication to promoting authentic, sustainable, and meaningful tourism, where every journey deepens appreciation for Vietnam’s heritage and humanity.
Popular Destination
Ha Noi
Hue
Hoi An
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